In this section you will cover all of the areas in the welcome To Simonian training in Audio. When you are complete please go through the rest of the training and mark complete until you get to the Last section Our company structure.
Welcome to the Simonian Rug Cleaners family! We’re thrilled to have you on board and excited for you to join us on our mission to craft exceptional rugs, support our communities, and help build America’s rug regions.
Founded in 1956, Simonian Rug Cleaners has grown from a family-run business into a leader in rug care, repair, and maintenance. Over the decades, we’ve built our reputation on expertise, trustworthiness, and a genuine passion for preserving the beauty and longevity of every rug we touch. Our commitment to quality, sustainability, and community is at the heart of everything we do.
“To craft and service exceptional rugs locally, supporting its communities and building America’s rug regions.”
At Simonian Rugs Cleaners, we value teamwork, integrity, and a drive for excellence. We believe in continuous learning, open communication, and helping each other succeed. Every team member plays a vital role in our success, and we’re committed to supporting your growth and development.
We’re glad you’re here. Let’s make something beautiful together!
Simonian Rug Cleaners was founded in 1956 by Leo Simonian, who brought with him a deep knowledge of traditional Armenian rug cleaning techniques. Leo’s commitment to craftsmanship, authenticity, and care set the foundation for what would become a trusted name in the rug care industry.
Over the decades, Simonian Rugs has evolved while staying true to its roots. In 1978, Joseph Bezjidian took the helm, continuing Leo’s legacy and further establishing our reputation for excellence and integrity. In 2008, Austin Reinders became the owner, ushering in a new era that honors our heritage while embracing innovation and growth.
Today, Simonian Rugs is proud to blend time-honored methods with modern technology, ensuring every rug receives the best possible care. We’re committed to preserving the art of rug cleaning and repair, while also pushing the industry forward. Looking ahead, our vision includes building a fiber mill and a state-of-the-art rug manufacturing facility—creating local jobs, supporting our communities, and setting new standards for sustainable production.
From our humble beginnings to our ambitious future, Simonian Rugs remains driven by the same values: craftsmanship, community, and a passion for exceptional rugs.
At Simonian Rug Cleaners, our core values are the foundation of everything we do. They aren’t just words on a wall—they guide our decisions, shape our culture, and set the standard for how we serve our customers and each other every day.
Living by our core values ensures that every member of our team is aligned and moving in the same direction. They help us build trust, deliver outstanding results, and create a workplace where everyone feels empowered and supported. When we truly embody these values, we not only uphold the legacy of Simonian Rugs, but we also help each other grow, thrive, and create a memorable experience for every customer.
By understanding and living these values, we ensure Simonian Rugs remains a place where people love to work and customers love to return. Let’s strive to embody these values in everything we do—together.
Definition:
Acting with purpose and deliberation—nothing is left to chance.
At Simonian Rugs, being intentional is the foundation of our success. When we act with intention, things move forward smoothly and efficiently, with fewer mistakes and greater results. Being intentional means that every action, every decision, and every step we take is done on purpose—not by accident or guesswork. We’re committed to knowing what needs to be done in our roles and following through with determination and focus.
Intentionality isn’t just a skill—it’s a mindset. By practicing intentional thinking, we become more confident, proactive, and reliable—not just at work, but in all areas of life. This mindset is what sets us apart and is a key reason why Simonian Rugs leads the industry in quality and service.
“Hey, my name is Austin and I run our pick-up and delivery van for San Francisco. It’s important to me—and my department—that no rugs come back with complaints. I intentionally check every rug the day before delivery to make sure it looks its absolute best. That way, I know I’ve done my part to ensure a great customer experience and zero complaints.”
Definition:
Accountability is the acceptance of responsibility for one’s actions. It means being transparent, open to feedback, and allowing others to observe and evaluate your performance.
At Simonian Rugs, accountability is essential for our team’s success and growth. Every team member is responsible for their own actions—whether that’s learning new skills, developing personally, or running a department. We believe that taking action and owning your results always leads to progress. We encourage everyone not to wait for direction, but to step up, take initiative, and be intentional in everything you do.
In our business, we’ve found that being accountable often comes down to listening well, documenting your work, and communicating clearly. These habits help us avoid mistakes, keep projects on track, and deliver the best possible service to our customers.
To be truly accountable in today’s fast-paced work environment, you need a strategy. In each department, there are often multiple priorities competing for your attention. That’s why we’ve built a powerful system for creating tasks, scheduling important calendar events, and easily storing and sharing key customer information. By using these tools and staying organized, you make sure nothing falls through the cracks—and you demonstrate true accountability to your team and our customers.
Definition:
The quality of being honest and having strong moral principles—moral uprightness.
Integrity is at the heart of everything we do. It’s about being honest—with ourselves, our team, and our customers—and always following through on our commitments. We’ve all experienced times when we said we’d do something and didn’t follow through. When overdue projects pile up, communication slips, and mistakes go unaddressed, it can feel like nothing is working. That’s usually a sign we’re out of integrity.
At Simonian Rugs, we believe that being in integrity isn’t just about avoiding problems—it’s about creating a foundation of trust and reliability that makes our business thrive. When we’re in integrity, our team works better, our customers trust us, and our days run much smoother.
If you ever find yourself out of integrity, here’s how to get back on track:
Let’s say you wake up 15 minutes late, spill your coffee, and forget a rug on your first delivery. We’ve all been there! When you notice things going off track, pause and do a quick reset:
Taking these steps is how you regain control, restore integrity, and get back into the world of high performance.
Integrity is the glue that holds our business together. When we all practice it, everything works—and everyone wins.
Definition:
Able to be relied on as honest or truthful.
In the rug and service business, trust is everything. Our work often takes us into our customers’ homes, or we’re entrusted with rugs that may be custom-made, valuable, or hold deep sentimental meaning. Customers rely on us to bring their rugs back to life and return them fresh, clean, and cared for. That level of trust is not given lightly—it’s earned through honesty, reliability, and consistently doing the right thing.
But trust doesn’t stop with our customers. From the moment you join the Simonian Rugs team, you’re welcomed into our family. We trust each other to act with integrity, communicate openly, and work together toward our shared goals. Trust in our management and in each other is crucial for our growth and for creating a positive, supportive workplace.
One day, a customer with a large design company called to say her iPad had gone missing and accused our pick-up and delivery crew. She insisted that unless I fired the crew, she wouldn’t work with us again. I told her I valued her business and would love to continue working together, but I could not fire my team over this misunderstanding. I trust my crew completely—they would never steal or be dishonest. Unfortunately, we lost that client, but we maintained something even more important: trust within our company.
Trust is the cornerstone of everything we do—between our team members, with our management, and with every customer who chooses Simonian Rugs. When we are trustworthy, we build lasting relationships and a business everyone can be proud of.
Definition:
The standard of something as measured against other things of a similar kind; the degree of excellence of something.
At Simonian Rugs, quality is at the core of everything we do. While many in our industry rely on basic certifications and standard practices, our expertise goes much deeper. Our cleaning theory comes from the Middle East—from weavers, dyers, and families who have passed down their techniques for generations. Over the years, we’ve also acquired and merged with other companies, expanding our knowledge base and sharpening our skills.
This unique blend of tradition and experience makes us true experts and craftsmen in our field. We use specialized, sometimes secret, techniques that set us apart and give us a real edge in the cleaning industry.
For us, quality always comes before quantity. In every position, our focus is on mastering your craft—becoming truly excellent at what you do—before trying to do it faster or more efficiently. Our company is built on quality, and it’s expected from every team member, in every department.
At Simonian Rugs, quality isn’t just a goal—it’s our standard. When we focus on quality in every part of our work, we deliver results that make a real difference for our clients and our team.
Definition:
The quality of being outstanding or extremely good.
Excellence is the culmination of all our core values. To achieve excellence, you must be intentional, accountable, trustworthy, and dedicated to quality in everything you do. Excellence isn’t something you declare for yourself—it’s something others recognize in you because of your consistent performance and commitment.
At Simonian Rugs, we don’t let issues slide or settle for “good enough.” When problems arise, we find solutions, take action, and make things right. We don’t waste time on gossip or negativity—we stay focused on the truth and on positive outcomes. Our pursuit of excellence means we set the bar high, for ourselves and for each other, and we help our teammates rise to meet it.
By living out our values—being intentional, accountable, trustworthy, and committed to quality—we naturally achieve excellence. And when we achieve excellence, we set ourselves up to be truly rememberable.
We have a bold goal: to be the Bay Area’s #1 rug company, serving 5% of the population and producing over $270 million in sales. To reach this, our community needs to believe in our mission, trust our team, and love our service. Excellence isn’t just about what we do—it’s about how our customers and community experience us. When they tell us we’ve achieved excellence, that’s when we know we’re truly succeeding.
By living our core values and bringing in people who want to win, we will achieve our goals—together.
Excellence is the result of daily practice, focus, and living our core values. It’s how we become the best in our industry and create a company that stands out in every way.
Definition:
Capable of being remembered; to retain in the memory visually and mentally.
What does it really take to be memorable? Is it a single standout moment, or is it the sum of many small, positive experiences? In our business, being memorable means creating value at every step of the customer journey. From the first phone call to the final delivery, we strive to add those extra touches that make our service unforgettable.
Think of it like a trip to Disneyland: you might not remember every detail, but you’ll recall the excitement, a favorite ride, a great meal, or a magical moment. These little experiences add up to a lasting impression. And just like different people remember different parts of their Disney trip, each of our customers will remember us in their own unique way—based on the care, quality, and service we provide.
To become truly memorable, we must live our core values every day. It’s about being intentional, accountable, trustworthy, and dedicated to quality and excellence. When we consistently practice these values, we create experiences that customers can’t help but remember—and share with others.
What truly makes Simonian Rugs memorable is the combination of our specialized cleaning techniques, outstanding customer service, and our wide variety of specialty services. For example, when a customer brings in a delicate silk rug with pet stains, our team doesn’t just use a standard cleaning process. We carefully assess the rug’s material and construction, select the safest and most effective cleaning solutions, and apply proprietary techniques passed down from generations of rug experts.
Throughout the process, we keep the customer informed—explaining our approach, setting clear expectations, and providing updates along the way. If we notice a repair or moth issue, we proactively offer solutions like custom repairs or our exclusive moth-proofing treatment.
When the customer receives their rug, it’s not just clean—it’s restored, protected, and cared for in a way that exceeds their expectations. It’s this attention to detail, combined with our expertise and caring service, that customers remember and share with friends and family.
Being memorable is about making every interaction count. It’s how we turn customers into lifelong fans and make Simonian Rugs a name people never forget.
On a piece of paper create an example of how you will use each one of our 7 core values, to be an outstanding team member. Next share this with your supervisor during your next meeting.
At Simonian Rugs, we believe in celebrating the people who make our company truly memorable. Our Employee of the Quarter program recognizes team members who go above and beyond, consistently living our core values and making a positive impact on our customers, teammates, and company.
To be considered for Employee of the Quarter, here’s what you need to do:
If you’re chosen as Employee of the Quarter, you’ll receive:
Your story will also be shared with the whole company, so everyone can celebrate your success and be inspired by your example.
We believe every team member has the potential to be recognized. Show up, live our values, and you could be our next Employee of the Quarter!
At Simonian Rugs, our vision is to become the most trusted, innovative, and community-focused rug company in America. We see a future where every state has a local Simonian mill, where sustainable practices are the norm, and where our name is synonymous with exceptional craftsmanship, care, and memorable service. We aim to set the standard for quality, integrity, and customer experience in the rug industry—making a positive impact on every home, business, and community we touch.
Our mission is clear:
To craft and service exceptional rugs locally, supporting our communities and building America’s rug regions.
This means:
Every day, your work helps bring this vision to life. Whether you’re cleaning, repairing, delivering, or supporting our customers, you are part of a team that values excellence, trust, and community. By living our core values and striving for memorable experiences, you help Simonian Rugs stand out—and move us closer to our vision of being America’s leading rug company.
Let’s build something exceptional together.
At Simonian Rugs, we’re more than just a team—we’re a family. From day one, you’ll notice that our culture is built on trust, support, and a shared commitment to excellence. We believe that when people feel valued and empowered, they do their best work and help our company grow.
Every team member helps shape our culture. We encourage you to bring your authentic self to work, share your ideas, and take pride in the work you do. When you live our values and support your teammates, you help make Simonian Rugs a place where everyone can thrive.
Welcome to the team! We’re excited to see the impact you’ll make and the memories we’ll create together.
At Simonian Rugs, we pride ourselves on being more than just a rug cleaning company—we are a full-service rug care, repair, and restoration partner for our customers. Our expertise, advanced facilities, and commitment to quality set us apart in the industry. Here’s a closer look at what we offer, who we serve, and how we solve our customers’ most pressing rug-related challenges.
At Simonian Rugs, our goal is to provide solutions that are as unique as each rug and every customer we serve—delivering quality, trust, and memorable experiences every step of the way.
Collaboration Example:
When a luxury apartment manager signs up for the Simonian Circle program, Sales coordinates the relationship, Customer Support schedules and communicates with residents, Operations manages the cleaning and delivery logistics, and Repair steps in for any special restoration needs. Leadership ensures the process meets company standards and values.
At Simonian Rugs, every department is connected. We rely on teamwork, open communication, and shared goals to deliver the best service and create memorable experiences for our customers. Now you are complete please go through the rest of the training and mark complete until you get to the Last section, Our company structure. Then find the Audio Slide to continue the Audio training.